Marketing & Sales

I know some small business owners who’ve experienced unprecedented growth this year. I’m talking growth that would be considered stellar in a good economy. So, what are successful entrepreneurs doing differently?

I’ve talked to plenty of entrepreneurs who are just barely eking by right now. One of the most common complaints I hear from long-time business owners is “referrals alone are just not enough anymore”.

What’s really interesting is that most of them aren’t doing...

Business Networking

What is your goal when you attend a business networking event? Are you there just to collect business cards or do you have an effective strategy that will help build a relationship?

Name yourself.

The people you meet at business events want to know who you are. Use both your first and last name. Speak slowly and clearly. If you have ever listened to a phone message more than once just to catch the name of the person who has left you a message, you understand the importance of this key...

Business Networking

The number one problem is a perception issue; most people who attend networking events expect results immediately. They attend networking events with the only purpose of making a sale right a way. When a sale doesn't happen and they come home empty handed (save the hundreds of business cards in their pockets) they are disappointed.

Networking is about consistency; results doesn't happen overnight. You need to build relationship before your contacts even consider working with you or sending...